Husqvarna “Elektron” Launch:
Past Meets Future
Led visual identity and creative direction for Husqvarna’s Elektron campaign, a spec project assigned by mentor D. Bacik, balancing the brand’s heritage with its next-generation electric motorcycles.
Challenge
Position Elektron as a groundbreaking electric motorcycle while honoring Husqvarna’s legacy, inspiring trust among riders and enthusiasts.
Strategy
Developed a “past vs. future” visual approach, creating cohesive assets across graphics and photography, and guided teams to ensure consistent brand expression.
Results
D. Bacik was highly enthusiastic about the work and shared it with the VP of Creative, highlighting the campaign’s impact and quality.
The work
