Stryker Sales Meeting:
Immersive Theme Launch Video
Directed, led, and produced the theme reveal video for Stryker’s National Sales Meeting, including pitching the concept to stakeholders, overseeing creative development, and managing production from start to finish.
Challenge
Stryker needed a compelling video to introduce the annual theme, “Drive,” in a way that energized the sales team and clearly communicated the company’s strategic focus on driving sales, growth, and overall business performance.
Strategy
Developed a concept centered on the word “Drive” and translated it into a dynamic visual narrative. Managed the creative team and production process to deliver a high-impact video that combined storytelling, motion graphics, and live-action elements, ensuring alignment with the company’s messaging and brand identity.
Results
The video was highly effective in energizing the sales team. A post-event survey revealed that 92% of attendees recalled the video as a highlight of the meeting, and 88% reported that it clearly reinforced the company’s strategic priorities. Leadership praised the video’s clarity and energy for setting the tone for the year.
The work